How To Research A Niche Market

Finding a Targeted Niche - Magnifying GlassGetting people to your website is a very important skill. It’s not just about writing content and generating a buzz around it, although those are important skills too.

If you area small business then you have your niche figured out.  If you are wanting to start something on the web or grow what you are currently doing then keep reading and find our how to grow in your niche.

The work begins way before you start writing on your site, as you need to find the perfect niche – the subject of your website. Niche research is about finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic.

A great way to establish the popularity of a niche market is to use the Google AdWords keyword tool. Simply type in the name of the niche and you will see the number of searches performed each month, along with lots of related keywords.

If you sign in to the tool, you will also see the average price you would expect to pay to advertise on the front page of Google for each term. This should give you a feel for how much money there is to be made in the niche you have chosen to research.

There are a number of ways to find out how much competition you will face if you launch a site in a particular niche market. For a very quick and broad estimation, simply search for the niche name in speech marks in Google.

The higher the number of results returned, the more competition is out there. Of course, this doesn’t give you much insight into the quality of the competition, just the quantity.

To get a more reliable indication of how tough a keyword will be to rank for in search results, there are free tools to download, popular ones include Market Samurai and Traffic Travis. These will analyze things like how many inbound links are pointing to sites already ranking for the niche terms.

This gives a far more accurate picture of competition, but can take a while to fully research.

By doing your niche research properly, you will save time and effort. Focusing on the wrong markets will usually result in poor results, namely profit. When you find a niche market with plenty of search volume, good advertiser spend and relatively low competition, you have truly found your niche.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

5 Top Freelancing Sites

outsourcing-300x233The Internet has taken the world by storm. Today we can outsource our work to people living in all parts of the world. There are several legitimate freelancing websites out there on the Internet you can leverage on. Here is a list of five top freelancing websites on the Internet to outsource your work.

1. Elance.com

You can find top skilled workers on Elance in almost all fields such as writing, web designing, programming, software development, graphic design, medical transcription, legal and finance. You can post your work on Elance and get proposals instantly. This site has more than 99000 professionals ready to be hired.

2. Odesk.com

This is another great freelancing website where you can find the right worker for your work. You can select the contractor based on ratings and reviews. You can review the work and pay the contractor with ease.

3. Getacoder.com

This is a popular global services market place that is doing business in more than 200 countries. You can find great talents in all fields at very competitive rates.

4. Freelancer.com

It’s a great outsourcing market place where you can outsource anything you can think of. You can find hundreds of skilled programmers, web designers, content writers and ghost writers at highly competitive rates. You can pay your freelancers only if you are fully satisfied with their work. You can also post your first work for free over there.

5. Guru.com

This freelancing site has over a million registered users. You can find the right freelancer for your work at affordable prices. You can post your job for free. You can pay after the satisfactory completion of your project.

If you want to outsource your work online you will find the above five freelancing websites attractive and useful. You can hire skilled workers and professionals at affordable prices. You can pay your contractors only when you are happy with their work.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

Top 5 Traffic Methods for Targeted Visitors

trafficThis article discusses the top 5 methods of generating unique traffic to your business website to improve leads generation, sales and profit taking.

Your business cannot thrive online if you don’t know how to generate targeted traffic to your website. Here are your top 5 traffic generation gems.

1. Build an email list

After building your business website the next most important thing you need is a mailing list. A mailing list is the lifeblood of your online business sales my friend.

It is often said and rightly so that the money is in the list. You need to get a good auto-responder service provider to help manage your mailing list efficiently.

2. Start a business blog

No business can survive without aggressive marketing and promotion on and offline. The best known tool for online business website promotion is a blog. Use the blog to generate unique and high quality content focusing on your niche market.

You should also use the blog to teach and inform your target market about your product or service. The major function of a business promotion blog is to send targeted traffic to the main site.

3. Use article marketing

Article marketing is a highly effect way of generating qualified traffic to you business website. It is easy, simple and profitable method of driving useful visitors to your site.

All you need is to write unique and high quality 500 words long articles and submit them to various article directories on the internet.

These articles should have links pointing back to your business website and information about you in the author’s bio box.

4. Try Video Marketing

Video marketing is the best method that you can use to generate targeted traffic to your business site. People are lazy by nature and they prefer listening than to read articles on an irritating and tiring computer screen.

People trust human beings better than text messages my friend. A video marketing lets you communicate face to face with your customers. This helps to increase trust and thus leads conversion rates. You may want to work with YouTube.

5. Social Media Marketing

You need to open user accounts on various social media and social networks like Facebook and twitter. Social platforms are a major source of traffic if done properly and professionally.

These platforms have millions of members and if used well you can drive huge chunks of targeted traffic to your business website to grow sales and revenue generation.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

The Benefits Of Google Plus

g-business-300x253Essentially Google Plus is a social networking site. It was designed to compete with sites such as Twitter and Facebook.

Several reviews have recognized that Google Plus offers many of the social media benefits all rolled into one package.

Additionally, Google Plus has the added benefit of being able to integrate many of the Google services that we are already dependent on with added personalization and flexibility.

You can set your Google Plus profile as public or private, you can post blogs, share links, videos and photos with the contacts you have on your list as well with those in your circle.  You can now have a profile just for your business.

Google Plus also allows you to censor the materials that you share if you don’t wish your coworkers to see you in photos from the party you were at on Saturday night.

In answer to the question What is Google+ and what are the benefits for businesses? Google is the number one used search engine in the world, if you have a well designed Google Plus profile your business will benefit in page rankings, making it possibly the best social outlet for brand promotion.

Similar to Facebook, Google Plus has a like button called +1 which you can integrate onto your business website allowing consumers to share your business on their profile pages.

Google also has the added benefit of being able to link pages with places, through the use of Google Maps. Users can freely interact by providing reviews about your business.

There are a number of business circles that you can create enabling you to target and tailor the information that is sent out to your connections.

For example you can have a circle for present clients, as well as a circle for past clients. You can target new product and service information that may be of benefit to them. You can have as many circles as you wish, allowing you to target specific information to specific people.

It is essential for businesses no matter what size to implement a strategy for social media. The strategy that you choose to implement should include Google Plus.

The way businesses market and communicate with their clients is continuously changing, in order for your business to gain a competitive advantage, it is vital that it stays up to date in the world of social media. Need help setting up your business in Google+?  Let me know.  It’s one of the services I provide for small businesses.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

Top 5 Social Media Tips

Social-MediaAccording to comScore, an internet business analyst firm, Americans spend approximately 14% of their time on social networking sites.

The majority of business owners now use social media to grow and promote their enterprises. It is essential that you know how to effectively use social media to prevent you from wasting your time updating your Facebook page, and sending out tweets when no one really has any interest in reading them.

Here are the Top 5 social media tips to get you started.

NUMBERS ARE NOT EVERYTHING

Having thousands of fans or followers does not necessarily translate into sales. Even if you are not promoting a business and you have thousands of friends, it does not mean that you are going to have more social interactions, especially if you do not have anything in common.

Spending copious amounts of time looking for followers, when they have no interest in you or your products is a waste of time.

STICK WITH THE FREE AND SIMPLE SERVICES

You can achieve just as much in terms of promotion with a service that is free than with one you have to pay for.

If you are new to the world of social media you should start with a simple site such as twitter and Facebook which both have millions of users worldwide.

LIMIT YOUR EFFORTS

You don’t need to have a profile on every single social networking site. Stick to a handful of the best sites and link them all together. For example, you can have your twitter page link to your blog and Facebook page.

BE MORE SOCIABLE

Instead of directly selling your products or services, engage your followers in conversation. Ask questions and respond with answers.  Make sure your customers know there is a person behind the brand.

Social media takes a different approach than other web based techniques such as email marketing. You have to sell yourself as well as your business.

BE HONEST

Refrain from writing fake positive reviews to gain popularity, savvy social media users will see through this and it could harm your reputation. however, there is no harm in asking your loyal customers to provide reviews.  It’s a great way to get your customers commenting and sending out information on your brand.

Follow these Top 5 social media tips if you want your business to be a success online.  Need help with building your social media sites?  Check out this post and contact me.  This is what I love doing!

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

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We all know that traffic is the lifeblood of any business, but driving enough targeted traffic to your website can be a daunting task, to say the least.

In fact, many marketers get so frustrated by the lack of traffic that they give up on ever making money online.

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To Your Success,

Deborah Stowers
dkstowers@gmail.com
DKStowers.com

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