3 Mistakes To Avoid In Internet Marketing

internetmarketingWhen it comes to Internet marketing, there are things that you simply need to avoid. Unfortunately, these are common mistakes and by avoiding them, you will be able to have an edge on your competition.

Not having a niche

Making your presence known online is all about having a niche or area of focus.  Your business or product is your niche. As will any business choosing a good product is essential in success. Finding the right niche will help in getting traffic to your site.

Rushing the process

Too many people simply try to get overnight success and this is not going to happen. If you are serious about being able to succeed in any aspect of life, rushing things will only make things worse.

You need to take it slow and focus on long term success. Once you realize that patience really is a virtue, you will see that your online journey will only get better.

No originality

You will need to be original and have your own style on the Internet.  You need to develop your unique selling proposition or offer.  This will be something that sets you apart from your competition. Once you are able to do this, there is no stopping you from succeeding.

If you are able to avoid these simple things, you will be able to really make your presence known on the Internet. Most people will admit that these are the simplest mistakes to create and if you avoid these from the very beginning, you will be able to really prosper online.

If you need help with this or anything else, please be sure to contact me.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

Top Traffic Generation Tips

Here are some great ways to get traffic to you small business website.  Even using a few of these will increase traffic and increase sales.  Try them out today!

Facebook

tN_78798_facebook-logo-jpg2With over 800 million users, there is no reason why you would not use Facebook as a way to gain more traffic.  We discussed one way to get traffic from Facebook by setting up a page for your business.

People are constantly on the website and if you are able to make your presence known on Facebook, you will be able to drive a lot of traffic.  Though it may seem like there is too many people on the website, it is actually a good thing for people who are trying to generate traffic.

Twitter

Twitter-256x256_0Though this may not be as big as Facebook, this is a great way to get more traffic. With the ReTweet (RT) and favorite tweet features, it is not rare for you to spread a piece of information to thousands of people in a short period of time.  In the process you can gain more followers.  We discussed how to get more followers here!

YouTube

youtube-icon-PNGThis is a great way to really utilize videos and to reach out to more people. Video is the newest and most efficient way to get a message out and so it is important to incorporate your own YouTube videos into your marketing plan.  These can be simple how to videos.  Ones showing off your product or service. Or ones showing your customers enjoying your product of service.  These will get more traffic to your site and thus more sales.

Blog

RssIn our last post we discussed how a newsletter could help with gaining more customers for your small business.  A blog is a great way to build a newsletter.  You can set your email system to send out every time you post, or once a month. And the email system delivers a nice neat newsletter to your subscribers.  By consistently posting on your blog, then you generate more traffic. With the right SEO strategies, you will be able make your blog show up in a lot of search engines.

Network

Networking with as many people as possible to get people to link back to your website is a great way to get additional traffic. This is called link building and it is a vital step towards being able to really get more traffic to your site.  However, be careful who you build links with.  Google is constantly changing their search criteria and looking at the quality of links, not just the number.

These are only some of the basics things that you can do but it will go a long way towards your online success. If you stay consistent with these traffic generation tips, you will surely see just how successful you can be.  If you need any help with any of these options, please contact me and I will gladly work with you and get you started.

To Your Success,

Deb Stowers

DKStowers.com

deb@dkstowers.com

Refocusing… Again!

I know you have heard this before here, but I am really going to try this again the right way.

I want to bring to my readers and clients ways to get your local business seen on the web.  Most folks don’t look in the phone book and find services these days.  They search the internet.  This means if your local business doesn’t have a website then you may not be found.

I can help with getting you noticed.  By either some of the suggestions as we go along the way or setting some things up for you for a small price.  Go to the Contact Page and let’s begin the discussion.

One of the easiest ways to get started on the web is to start a blog.  Blogging is a way for people to express thenselves on the internet but it can also be a great way to make money. Posting information on your buisness or services is a great way to build a following. (You are reading one expample.)  There are many more.

The best way to keep your following is to stay consistent.  Even posting once a month with sales or promotions for your business is a start.  This gives your customers a way to see that you are an active business and to know what new deals or items you might have in stock.

None of this is new ideas.  Much of this I learned from playing with internet marketing.  Most of the posts below are from my internet marketing days.  I have deleted many or the posts, but will leave the remainder as exapmles.  You can see that sending out information on a regular basis keeps people involved. 

I hope you will let me know if there is anything you have questions about in marketing your business.  I may not have a marketing degree, but have been pretty successful in marketing our businesses.  And one is a bit of a challenge with the restrictions placed on it.  Please contact me if you have any questions or leave them in the comments.  I would love to help your local business grow bigger.

To Your Success,

Deborah Stowers
DKStowers.com
dkstowers@gmail.com

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To Your Success,

Deborah Stowers
DKStowers.com
dkstowers@gmail.com


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DKStowers.com
dkstowers@gmail.com

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DKStowers.com
dkstowers@gmail.com

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