Kicking Off The Freelancing Business

DKSTwitCoverLooking for a writer for your website? Or need someone to edit your work? Or need to finally make the jump and have a site built for you that you can maintain? Check out the Work With Me page and contact me to help you grow your business.

I love helping small businesses get their presence known on the internet. I want to create a website that you can update without my help, but if you want me to help you every month that can be arranged. Creating your space is more about being the authentic you. And this is done by you creating the content on your site. Or having me write articles to get you started.

Know someone that could use my skills? Please forward my information to them. I am accepting new clients. I will be adding more examples of my work over the next few weeks.

To Your Success, 
Deb Stowers
DKStowers.com
918-607-6094
deb@dkstowers.com

Check out the HorseMatch.net Book!

We are published!

Something you don’t hear very often. Our sister site, HorseMatch.net, published the first book of hopefully many.  We have been looking at a variety of ways to make money to support the horses. For just $5.99 you get a great book about how to choose your next horse. AND you help feed the horses at Sierra Ranch, LLC.  Just click the link below or the Kindle button on the sidebar.


To Your Success, 
Deb Stowers
DKStowers.com
918-607-6094
deb@dkstowers.com

7 No Cost Tips to Market Your Business

Marketing your business can be fun, exciting and creative. It can also be very frustrating and expensive if one doesn’t know what outcome they are looking for or how to evaluate cost effective methods of marketing. Below are seven proven strategies sure to increase visibility, leads, and sales.

1. Business Cards

Business cards are often one of the most underutilized tools in one’s marketing. Make sure you use the front and back of your business card to gain full benefit. Depending on your business you can put some valuable information on the back such as a sports schedule, emergency numbers, or  dates people want to remember.

Keep cards in your wallet, your automobile, on your desk, and at home. Be sure to carry them with you wherever you go and be willing to hand them out as an opportunity presents itself.

Creatively distribute your card. I send cards in packages I mail for the business. Hand them to clerks in stores who may know other people who could use your product or service.

2. Send a picture

Keep your name fresh in a customer’s mind is to send them a picture of when they purchased a product or service from you.

Anytime a customer makes a significant purchase, have a picture taken with the shop owner. You can post itto your social media pages.  The customer then can share it with their friends.

3. Associations

Join an association and learn to network market with your colleuges in the group.

A opportunity within many organizations is the chance to network. Additionally, to make presentations. Along with presentations come publications.  Often, when you do a presentation, you will get a mention in the association newsletter, their Ezine and on their website.

4. Committee Involvement

Give back to the associations you join by being on a committee.  It’s a great way to give back and builds visibility for your business. Joining a committee where you have little experience or knowledge will give you an opportunity to stretch yourself, And will allow you to meet and network with new people.

5. Contests and Drawings

Contests are a favorite to build your database of leads quickly. Every entry into the contest is a lead that has visited your business.  The key is to follow up on all the leads and to keep them coming into your business. Think outside the box and create a contest that is unsual. This will generate more free publicity for you.

6. Cross-promoting

Fins another company that has products or services that compliment yours and promote each other. Cross-promoting is only limited by your imagination. By joining with another business you will cut the costs of promoting and both companies will get lots of new business.

7. Bonuses

Along the same lines as cross-promoting, offer special offers from businesses related to yours. This allows both companies to be represented to the customer and lets the customer get something extra. This increases the value of their purchase and keeps them returning.

Hope you enjoy these great tips and return tomorrow for another of the Post-a-Day posts.

To Your Success, 
Deb Stowers
DKStowers.com
deb@dkstowers.com

How To Research A Niche Market

Finding a Targeted Niche - Magnifying GlassGetting people to your website is a very important skill. It’s not just about writing content and generating a buzz around it, although those are important skills too.

If you area small business then you have your niche figured out.  If you are wanting to start something on the web or grow what you are currently doing then keep reading and find our how to grow in your niche.

The work begins way before you start writing on your site, as you need to find the perfect niche – the subject of your website. Niche research is about finding profitable subjects that are broad enough to write enough content about, yet narrow enough for you to become an authority on the topic.

A great way to establish the popularity of a niche market is to use the Google AdWords keyword tool. Simply type in the name of the niche and you will see the number of searches performed each month, along with lots of related keywords.

If you sign in to the tool, you will also see the average price you would expect to pay to advertise on the front page of Google for each term. This should give you a feel for how much money there is to be made in the niche you have chosen to research.

There are a number of ways to find out how much competition you will face if you launch a site in a particular niche market. For a very quick and broad estimation, simply search for the niche name in speech marks in Google.

The higher the number of results returned, the more competition is out there. Of course, this doesn’t give you much insight into the quality of the competition, just the quantity.

To get a more reliable indication of how tough a keyword will be to rank for in search results, there are free tools to download, popular ones include Market Samurai and Traffic Travis. These will analyze things like how many inbound links are pointing to sites already ranking for the niche terms.

This gives a far more accurate picture of competition, but can take a while to fully research.

By doing your niche research properly, you will save time and effort. Focusing on the wrong markets will usually result in poor results, namely profit. When you find a niche market with plenty of search volume, good advertiser spend and relatively low competition, you have truly found your niche.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

Creating a Tailored Marketing Plan

Marketing_PlanThere are numerous aspects involved in developing an marketing plan. From budget to end goal, website marketing is a long-term process.

It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan.  If you want some help with this check out our rates here.

To start, you must think about the major goal of the marketing campaign. Do you want to increase customer loyalty, boost brand awareness or sell products?

A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal.

Your campaign will be limited by your marketing budget. Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level.

An marketing budget can be unlimited, and you may never reach your entire customer base. Stick with what you can afford, and work within your budget’s confines.

Learn about the direct competitors in your niche by searching for your website’s keywords. You will realize that some businesses are more competitive than others. And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites.

Therefore, any site listed above your site is a competitor. Thoroughly research their services and products, and learn their strengths and weaknesses.

Make any necessary improvements to your website. Remember, a site is similar to a storefront. The more enticing the website’s design, the more traffic and sales the business will garner. Your services and products should not be carbon copies of your competitors, even if you must increase the quality of your items or include extras in your service packages.

Finally, identify the customer base you want to target, and advertise in places where they frequent. There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

How To Write A Sales Page That Sells

BUY-NOW1Trying to write a sales page can be difficult. There are many things that you’ll need to keep in mind when creating a sales page, and though it may be hard, each of the tips below are surely going to help you out.

Here are the keys elements on how to write a sales page that sells!

The POPPING Headline

The headline is always the most important part of each sales page. You need to make sure that you create something that’s interesting, and a headline that will grab your readers attention.

Add words like “Find out how you can… (Fill in the Blank). Whether it’s a make money product or an ebook on singing, you need to make sure that your headline grabs their attention to keep reading.

Let them know about the benefits

When you let your readers know about what it is that you are offering them, they will know what to expect from the product.

The best part is that if they want what it is you’re going to give them, then you can be sure they will buy the product.

The special limited offer

The limited offer is what helps people think that they need to buy the product right away. When you tell them that they need it and that they only have a few days left, you pressure them into buying the product sooner, causing you to make more money. You can make a lot of money when creating a nice ebook of your own, especially if you really try the tips above.

It does take time for you to know exactly how to write a sales page that sells, but once you master these techniques, you can build an entire sales page that will always convert.

If you need help in writing sales pages please contact me and I will be glad to provide a great basic sales page at a minimum cost.  Contact me here!

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com