The Benefits Of Google Plus

g-business-300x253Essentially Google Plus is a social networking site. It was designed to compete with sites such as Twitter and Facebook.

Several reviews have recognized that Google Plus offers many of the social media benefits all rolled into one package.

Additionally, Google Plus has the added benefit of being able to integrate many of the Google services that we are already dependent on with added personalization and flexibility.

You can set your Google Plus profile as public or private, you can post blogs, share links, videos and photos with the contacts you have on your list as well with those in your circle.  You can now have a profile just for your business.

Google Plus also allows you to censor the materials that you share if you don’t wish your coworkers to see you in photos from the party you were at on Saturday night.

In answer to the question What is Google+ and what are the benefits for businesses? Google is the number one used search engine in the world, if you have a well designed Google Plus profile your business will benefit in page rankings, making it possibly the best social outlet for brand promotion.

Similar to Facebook, Google Plus has a like button called +1 which you can integrate onto your business website allowing consumers to share your business on their profile pages.

Google also has the added benefit of being able to link pages with places, through the use of Google Maps. Users can freely interact by providing reviews about your business.

There are a number of business circles that you can create enabling you to target and tailor the information that is sent out to your connections.

For example you can have a circle for present clients, as well as a circle for past clients. You can target new product and service information that may be of benefit to them. You can have as many circles as you wish, allowing you to target specific information to specific people.

It is essential for businesses no matter what size to implement a strategy for social media. The strategy that you choose to implement should include Google Plus.

The way businesses market and communicate with their clients is continuously changing, in order for your business to gain a competitive advantage, it is vital that it stays up to date in the world of social media. Need help setting up your business in Google+?  Let me know.  It’s one of the services I provide for small businesses.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

Top 5 Social Media Tips

Social-MediaAccording to comScore, an internet business analyst firm, Americans spend approximately 14% of their time on social networking sites.

The majority of business owners now use social media to grow and promote their enterprises. It is essential that you know how to effectively use social media to prevent you from wasting your time updating your Facebook page, and sending out tweets when no one really has any interest in reading them.

Here are the Top 5 social media tips to get you started.

NUMBERS ARE NOT EVERYTHING

Having thousands of fans or followers does not necessarily translate into sales. Even if you are not promoting a business and you have thousands of friends, it does not mean that you are going to have more social interactions, especially if you do not have anything in common.

Spending copious amounts of time looking for followers, when they have no interest in you or your products is a waste of time.

STICK WITH THE FREE AND SIMPLE SERVICES

You can achieve just as much in terms of promotion with a service that is free than with one you have to pay for.

If you are new to the world of social media you should start with a simple site such as twitter and Facebook which both have millions of users worldwide.

LIMIT YOUR EFFORTS

You don’t need to have a profile on every single social networking site. Stick to a handful of the best sites and link them all together. For example, you can have your twitter page link to your blog and Facebook page.

BE MORE SOCIABLE

Instead of directly selling your products or services, engage your followers in conversation. Ask questions and respond with answers.  Make sure your customers know there is a person behind the brand.

Social media takes a different approach than other web based techniques such as email marketing. You have to sell yourself as well as your business.

BE HONEST

Refrain from writing fake positive reviews to gain popularity, savvy social media users will see through this and it could harm your reputation. however, there is no harm in asking your loyal customers to provide reviews.  It’s a great way to get your customers commenting and sending out information on your brand.

Follow these Top 5 social media tips if you want your business to be a success online.  Need help with building your social media sites?  Check out this post and contact me.  This is what I love doing!

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

How To Stay Focused In Your Home Business

Focus-On-Your-Dreams-300x236Working from home takes a lot of self discipline. It is important if you are going to be working from your home and running the business yourself that you understand how to stay focused with your home business.

One of the first things that will help you to stay focused is making sure that each day you sit aside a period of time to work.  When you don’t have a regular job to go to from 9 to 5 it can be difficult not to procrastinate.  You might find that you tell yourself that you will get to it later and then later comes and you still haven’t accomplished what you needed to for the day.

The next thing you need to do is remind yourself that it is still a job. This will help keep your focused on the fact that even though you work from home it is still your source of income and in most cases people need their source of income to get by financially.  So if you remind yourself of this you will be able to realize that you have to get things accomplished.

These are only a few of the many different tips you can use to stay focused with your home business.  You might find that some days are easier than others when it comes to focusing.  At times you might have to just step back take a break and then come back to what you were doing so that you have a fresh new outlook on the situation.

No matter what the situation is you have set your sights on your home business and you should remind yourself of this when the going gets tough so that you don’t end up just throwing your hands up and then regretting it later down the road.

I know how hard this is as I have the same focus problem when I work from home.  I was discussing this with my husband and found he had the same issues.  We are trying some new techniques and hope to get better at this.  Let us know what you have done to create a better environment to work from home.  Leave a comment or send an email.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

 

How Social Media Helps Businesses Get More Exposure

want-to-learn-more-about-using-social-mediaIn order for a business to truly prosper, it will need all the exposure that it can get.

Too many people believe that a business just needs to exist for it to succeed but you will need to understand how social media helps businesses get more exposure.

More People

Everyone these days will have an account on a social network and so it makes sense that you use this to your advantage.

A website like Facebook has 800 million users and this is free exposure for your business. However, business owners tend to overlook this as simply just a place for teenagers to hangout but this is truly an internet marketing tool that you can use for years to come.  Check out more on how to build a Facebook Page for your business here.

Create Connections

When you use social media networks like Facebook or YouTube, you will be able to meet people from all over the world. These people can help your business grow in different ways and so you will need to focus on finding a way to use these connections wisely.

Social media will continue to grow and so you should get into it as soon as possible before you are left behind by your competition. Overall, social media will be around for a long time and it will only help your business grow.

Whether it is through exposure or simply just by being a way to connect with people from all over the world, social media will only do positive things for your business. Though some people will think that social media is just for entertainment, it is now a vital piece of internet marketing and being able to advertise your business.

If you are serious about being able to get more exposure on the internet, then you should certainly focus on utilizing social media as your main source of online exposure. And we would love to help you get your local business up on the social meida waves.  Check out this post on how we can help you.

Thanks,

Deb Stowers
www.dkstowers.com
deb@dkstowers.com

How To Achieve Your New Year’s Resolutions

new-years-resolutionsHaving a New Year’s resolution is a great way to kick off the year but too many people jump off the boat quick.

Sometimes they will last a month, some will even make it to April or May but a majority of people will certainly quit before they see any results.

The problem is that the drive to succeed simply disappears after they start to feel like there are no results.

You will need to be patient but if you take the steps needed before actually making the resolutions, you will have a better chance at succeeding.

Be Realistic

This is something that people have trouble with as they tend to dream too big and make it nearly impossible to be able to achieve it.

Sometimes it is better to dream smaller and then to surprise yourself because you will feel like it is “too easy.” It is tough to dream too big when you are not sure if it is realistic to make that goal.

Be realistic with your resolution and you will have a better chance at being able to achieve your resolutions.

Tell A Friend

A good way to feel the drive to succeed is to tell a friend about your resolution. You will need to make yourself accountable for your actions and so it is crucial that you focus on finding a friend that you can trust.

This friend can also help challenge and motivate you through the process and so you will need to find a friend that you can be open to.

These are two simple things that you can do so that you will have a better chance at finally going through with your New Year’s resolutions.  As long as you stay realistic and you tell a friend, you will surely see more success this coming year.  Need someone to help set some goals?  Contact me!

Let us know what you would like to learn more about.  Leave a comment or send an email.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com

How To Overcome Fear Of Failure

In almost every aspect of life, there will be a fear of failure. Even the greatest of all time in different walks of life have had the fear of failure but the trick is to learn how to use that energy and to turn it into something positive.

If you do not have some sort of fear, then you most likely are not human. This is because humans are wired to have fear but once you are able to turn this fear into energy towards succeeding, you will then start to see the amazing changes in your life.

Depending on what the situation is, when you have a fear of failure, it most likely comes from the fact that you are lacking confidence. If you are confident in your craft, then you will have less fear of failure. The goal is to have very little fear and to basically try to get as close to “fearless” as possible.

The closer you get to that euphoric state, then you will start to see that life was never too difficult. Once you get into the habit of always fearing failure, you will never open yourself up to ever feeling what success feels like.

You need to realize that every problem has a solution and only time will reveal the answer. If for some reason you do “fail,” remember that this is only to test your patience because as cliche as it may sound, things will happen for a reason, no matter how bad things seem.

So you need to be thankful for every moment of your life and to remember that success and failure should be greeted with open arms. When you have this in mind, you will inevitably lose the fear of failure because you know that everything will happen for a reason.

Please contact me if you have questions about this subject.  Let us know what you would like to learn more about.  Leave a comment or send an email.

To Your Success,
Deb Stowers
DKStowers.com
deb@dkstowers.com